Rebranding Pasadena: A Fresh Take on a Historic City
(City RebrandConcept)
Pasadena, in Southern California, blends history and modernity. Known for the Rose Parade and Caltech, it boasts diverse neighborhoods, rich culture, and a vibrant arts scene. Every corner has a story, from Old Pasadena’s boutiques to Millionaire’s Row’s estates. With museums, festivals, and culinary gems, Pasadena is where tradition meets innovation.
This brand board preserves Pasadena’s rich history while celebrating its natural beauty and sunny climate. Known for its iconic Rose Bowl, Rose Parade, historic architecture, and Caltech, Pasadena is a city of culture and innovation. Landmarks like the Norton Simon Museum and the lively Old Town highlight its vibrant character. With its warm climate and stunning backdrop of the San Gabriel Mountains, Pasadena is a perfect blend of heritage, creativity, and charm.
I wanted to honor Pasadena’s rich history and original logo while streamlining the design for a cleaner, more modern look.