KeyArt / OOH
Key Art (also known as OOH or Out of Home advertising) refers to the visually striking, central imagery created for marketing campaigns, typically used to promote films, TV shows, and other media. It is designed to capture attention in public spaces and convey a strong, immediate sense of the narrative or mood of the content being advertised. This form of visual communication is often seen on billboards, posters, bus stops, and digital screens, where large audiences can view it outside of their homes. Key Art must be bold, memorable, and impactful to leave a lasting impression.