Brand Identity
Creating the visible elements of a brand, such as logo, color scheme, typography, and overall design, that collectively distinguish it from competitors in the market. It encompasses everything from visual appearance to messaging tone and voice, shaping how the brand is perceived by consumers. A strong brand identity communicates the core values, personality, and mission of a company, creating a memorable and consistent image that fosters brand loyalty. Key elements include logos, packaging, brand guidelines, and advertising strategies, all designed to evoke specific feelings and associations with the brand.